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JC WHITNEY
Multivariate Testing
In addition to day-to-day design needs, I provided design pieces to a multivariate testing vendor for this online retailer of auto parts.
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In a very high production environment, I provided several images daily, as well as to proofread and copy edit content of design elements.​
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In the multivariate testing project, utilizing the initial calls to action and imagery driving highest conversion, the overall look of the site evolved, and resulted in a 22% conversion increase.
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