Deloitte.com/global
My Role As art director and content strategist for deloitte.com/global, I worked with a team instituting revenue-generating and -saving pieces for the site which became practice firmwide.
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CHALLENGE:
Homepage revenue creation
Industry and competitive research and analysis indicated external companies need a straightforward manner of submitting Requests for Proposals (RFP) for consulting engagements with Deloitte.
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Solution
Testing homepage locations using click tests, we found the highest conversion rate location and size, resulting in over 100 new clients generated within the first month.
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CHALLENGE:
Homepage bounce rates
To solve a very high bounce rate by worldwide visitors to deloitte.com/global, watching analytics and what visitors were seeking, we saw the need to present the fastest path to local sites to keep visitors on the domain. I conducted industry research into best practices for presenting global content, gauging for multiple languages and technical capabilities worldwide.
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Working with Apple and Microsoft to verify fonts delivered to various global regions, interviewing Deloitte personnel in all member-firm offices for translation and languages used locally, and with our development team to present location choices three ways: using maps, English, and local languages. This ensured that businesses and career-seekers worldwide would find local Deloitte offices and sites, easily.
RFP Link =
100 new clients
within one month
Site Design
In addition to setting site standards, and training global teams, I worked with the global teams
to present material from global practice areas, on the global Deloitte site
Style Guides
Comfortable working with details, I persist through the style guide creation process
ensuring all iterations of brand presentation are clearly communicated.
I've been the lead creating style guides reflecting digital brand concerns including design/build out of
complimentary colors, email creation specs, electronic media
presentation and file templates, and keeping Style Guides up to date.
